To make ourselves as valuable to our clients as they are to us...
Mobilizing influencers, guerilla marketing, word-of-mouth, viral marketing, building buzz… whatever you want to call it, grassroots communications is about reaching audiences in a personal, direct manner to influence their choices.
Whether your organization is trying to reach business, consumers, or government, engaging the participation of your communities and stakeholders can give you an edge on your competition.
Fleishman-Hillard Canada has developed grassroots campaigns ranging from “buzz marketing” programs to advocacy campaigns to help our clients generate awareness and build support for a product, a company or an issue. Our approaches run the gamut from traditional outreach to the use of a sophisticated and proprietary online tool called “Alliance Outreach”, which helps our clients mobilize their stakeholders in a customized and targeted fashion.